![]() There’s just something about using the 3rd person (“he/she,” “they”) on HOUZZ that feels cold and uncaring even if it feels polished and professional on your site.īe sure to connect your profile to all of your other social media accounts. While I don’t always recommend writing your bio in 1st person (“I,” “we”), I highly recommend it here. Remember that people looking to hire you don’t just need to know about you – they need to know you understand them and most importantly, they need to make a connection with you. Take full advantage of the opportunity to speak directly to searchers by making your “About Us”/”Overview” area sales-worthy. List every city/area you work in under “areas served.” You probably won’t show up in searches for neighboring areas you’d be happy to get projects in if you don’t list those areas on your profile. If you add a photo others seem to love of a project where you used a lot of orange but you never ever ever want to have to work with orange again, do not use that project as your cover image! I always tell my clients to lead with what they want when it comes to project images because like attracts like. Pick a cover photo that represents the kind of projects you want to attract. You could add your logo instead, but people don’t hire brands – they hire people. You want them to be able to easily visit your actual website or send you a message after seeing your profile.Īdd your headshot to your profile. This is the very first step you should take right now if you haven’t done so already since prospective clients will be curious about you and your business after they get a peek at your projects. That sounds obvious, but it’s incredible to me just how many designers don’t fully fill out their HOUZZ profile. Let’s talk about the specific actions you can take right now – for free – to make that happen. By taking the time to get in there and do a little tweaking, you may show up in more searches by local clients who will then click through to your website. What exactly do I mean by that? You may not realize it but there are multiple areas on your HOUZZ page where you can add information, keywords and even links to your blog posts. On the other hand, I’ve also heard a few grumblings that the pro level doesn’t always lead to paid projects either.īut here’s the trick, in order to maximize your potential for visibility on HOUZZ whether you have the pro membership or not, you can (and should) optimize your profile. ![]() ![]() ![]() And since homeowners primarily use it as a directory to find home professionals, it’s a no-brainer for any designer to have a presence there.Īt first glance, it may seem that unless you pay for a pro membership, you’re not likely to get seen by paying clients in your area who are looking for a designer on HOUZZ. ![]() If you don’t know what HOUZZ is, no shame but seriously, where have you been?! Ha! Just kidding, but I’d venture to guess you probably already know that HOUZZ is a sort of database/social network/online community based entirely around interior design, decorating, architecture, home building, and home improvement. It’s enough to make you consider closing up shop to eat bonbons on the sofa (please no!) or get an office job.īut we also know we sometimes have to pay to play, which is why so many interior designers just like you take the leap to buy into ‘s business level. As business owners, you and I both know that it sometimes feels like you have to pay big bucks if you’re ever going to get yourself in front of your ideal clients.įacebook and Instagram ads can be pricey – and let’s not even talk about ad space in magazines, even if they’re small local publications. ![]()
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