![]() Karen Paek, vice president of marketing at Rakuten Viki, said in an interview that while the company has been in the Asian entertainment space for more than 10 years, it's recently seen a growing interest and passion around the world for its shows, which are mostly licensed. Korean content remains the majority of what is consumed on the service, but viewership for Japanese, Chinese and Thai-language shows increased, too. The company said its registered user base grew by 27% globally in 2022, leading the streamer to increase its investment in content by 17% that year. Rakuten Viki, a streaming service owned by Japanese ecommerce giant Rakuten, has seen a surge in growth in recent years across various Asian language content. We've found time after time, when a show is loved by a Korean audience, it has a very, very high likelihood of being loved by the audiences or members around the world," Kang said. "Our primary focus is the local audience in Korea. Netflix will focus on more than the increasingly popular Korean drama genre, Don Kang, Netflix's vice president of Korean content, recently told CNBC's "Squawk Box Asia." Meanwhile, that demand has stagnated in comparison to other Asian language TV series, specifically Japanese and Chinese, according to Parrot. While global demand for Korean-language TV shows has increased since early 2020, it has still been outpaced by the supply of the content. The investment comes after 60% of all Netflix members watched at least one Korean title in 2022. The behemoth streaming service said it plans to invest $2.5 billion over the next four years to produce more Korean shows and movies. Last month, Netflix said it would grow its Korean content, roughly doubling the total investment since the company began its offering in Korea in 2016. Personal Loans for 670 Credit Score or Lower ![]() ![]() ![]() Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit ![]()
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